Taco Cabana

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Smashing Social

Taco Cabana partners with White Pants Agency to smash its social media presence

Taco Cabana, a leading name in Mexican-inspired and Tex-Mex cuisine, has enlisted the expertise of White Pants Agency to elevate its social media game. Focused on bringing Taco Cabana’s authentic self to life, White Pants Agency employs a unique approach to social media, centered on obsessively creating fun and entertaining content.

Unlike conventional strategies fixated on follower count, White Pants Agency prioritizes engagement and embraces social media trends with a scrappy production approach. This cost- effective and nimble content creation method ensures the rapid generation of high-quality content, maintaining a consistent delivery schedule that resonates with the target audience. Taco Cabana’s primary objective in this collaboration is to strengthen its relationships within the Gen Z category. Since September 2023, White Pants Agency has successfully shifted TC’s content strategy, placing a keen emphasis on engaging social photography and video/reels. The agency’s real-time adaptation to social media trends has resulted in a remarkable transformation.

The initial outcomes are nothing short of impressive, with a phenomenal 141% increase in reach, a staggering 1,196% surge in engagement, and a notable 53% uptick in profile visits. These metrics reflect the successful synergy between Taco Cabana’s brand identity and White Pants Agency’s innovative social media approach.

“Taco Cabana is thrilled to embark on this exciting journey with White Pants Agency,” said Frank Solis, Senior Director of Marketing at Taco Cabana. “Their commitment to creating authentic and social-forward content aligns seamlessly with our brand ethos, and the early results speak volumes about the potential for continued success.”

As Taco Cabana and White Pants Agency continue to collaborate, audiences can expect a steady stream of captivating and authentic content that captures the essence of Taco Cabana’s unique offerings.

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