The convergence of digital and social media is upon us. Consumers don’t differentiate between the two disciplines; why should brands? White Pants is here to help brands navigate the digital-social space and take them to places they have never been before.
White Pants’ Data Science Process brings data from a multitude of sources to mathematicians in order derive real insights. Our Subject Matter Experts then build strategies with actionable insights and recommendations.
White Pants specializes in bringing brands to life through content. Intelligent risk drives the content creation process. Intelligence is insight from data scientists while risk is the ever-evolving process of testing innovative ideas.
White Pants is a group of curious trendsetters always looking for innovative ways to meet our client’s goals. Whether emerging media online or a new way to merge the online and real world.
Social media is a vast space covering a gamut of disciplines. At its core, social media is supported by 3 intrinsic components: data science, content and community management.
Relevancy, authority, popularity and foundation are the four pillars of SEO. Relevancy through rich and quality content is increasingly the focus of White Pants’ search tactics. ‘Keyword’ strategies are now about entire subjects rather than single keywords and phrases.
Data Science is the collection of data and subsequent extraction of knowledge in which Substantive Experts use to derive strategies essential to outthinking the competition.
Content, particularly its’ quality is significant to how White Pants helps brands connect and relate to consumers. It all starts with insights from data that creatives leverage to strategically produce engaging content. Furthermore, rich content, such as video, is increasingly important.