White Pants specializes in bringing brands to life through content. Intelligent risk drives the content creation process. Intelligence is insight from data scientists while risk is the ever-evolving process of testing innovative ideas.
White Pants is a group of curious trendsetters always looking for innovative ways to meet our client’s goals. Whether emerging media online or a new way to merge the online and real world.
Only the mediocre are always at their best.
A small team of A plus players can run circles around a giant team of B and C players.
Anything that gets your blood racing is probably worth doing.
You have to learn the rules of the game. And then you have to play better than anyone else. The true sign of intelligence is not knowledge but imagination.
What separates design from art is that design is meant to be functional. The original idea of the web was that it should be a collaborative space where you can communicate through sharing information.
Social media is a vast space covering a gamut of disciplines. At its core, social media is supported by 3 intrinsic components: data science, content and community management.
Relevancy, authority, popularity and foundation are the four pillars of SEO. Relevancy through rich and quality content is increasingly the focus of White Pants’ search tactics. ‘Keyword’ strategies are now about entire subjects rather than single keywords and phrases.
Data Science is the collection of data and subsequent extraction of knowledge in which Substantive Experts use to derive strategies essential to outthinking the competition.
Content, particularly its’ quality is significant to how White Pants helps brands connect and relate to consumers. It all starts with insights from data that creatives leverage to strategically produce engaging content. Furthermore, rich content, such as video, is increasingly important.