Birdie's Eastside
White Pants Agency breathes life into East Dallas’ newest trendy restaurant bar and grill.
A little birdie told us about the newest eclectic dining establishment made to resonate with locals and visitors alike. White Pants stepped in for this branding adventure, focusing on a vintage, rustic urban cowboy feel, meets rock and roll to create a nostalgic drinking and dining experience for friends and family to enjoy.
Welcome to our latest project showcase at White Pants Agency! We’re thrilled to give you a behind-the-scenes look at the branding magic we crafted for Birdie’s Eastside, a groovy neighborhood bar and grill inspired by the vibrant spirit of East Dallas.
Birdie’s Eastside isn’t just a restaurant; it’s an experience reflecting the eclectic charm and lively ethos of Mockingbird Lane in Dallas. When we embarked on this journey, our mission was clear: to build a brand as dynamic and inviting as the community it serves. Our team dove deep into the local culture, drawing inspiration from the unique blend of Southern warmth, urban cool, and eclectic charm that defines East Dallas.
The heart of our branding strategy was to encapsulate a sense of place and personality that resonates with both locals and visitors. To achieve this, we chose a visual language that marries Marfa, TX desert vibes with a touch of rock and roll and a sprinkle of recreational cowboy flair. This fusion is topped off with a 1990s vintage aesthetic, creating a nostalgic yet fresh appeal that invites guests to step in and enjoy a laid-back yet exhilarating atmosphere.
Our Senior Brand Designer, Leisa Bailey, led our creative team through this dynamic process. Under her guidance, we developed a brand identity that not only aligns with the vision of John Alexis, CEO, founder of Imperial Fizz Hospitality Group and passionate restaurateur, but also promises longevity and relevance. We envision Birdie’s Eastside becoming a beloved landmark, its essence captured perfectly in the branding to remain timeless over the next several decades.
At White Pants Agency, we believe that a great brand does more than just look good. It tells a story, creates an environment, and builds a community. With Birdie’s Eastside, we’ve woven a tapestry of stories and symbols that reflect the soul of East Dallas and the dreams of its people for a one-of-a-kind experience.
Thank you for joining us on this creative journey. We’re proud of what we’ve accomplished with Birdie’s Eastside and look forward to welcoming you into this space where great food meets great design. Here’s to many years of success and community building at Birdie’s Eastside!