Imagine Unlimited

{Branding}

White Pants Agency partnered with Imagine Unlimited for a complete brand overhaul designing everything from a new logo, brand guide, collateral, full website redesign, brand videos and photography to showcase their inspiring work of architecture, design, and construction services for hospitals around the DFW metroplex.

Another amazing rebranding in the books for White Pants Agency! We partnered with Imagine Unlimited and broke out the hard hats for a truly immersive experience for this rebranding. We stepped into the boots of these healthcare industry general contractors to see what sets them apart from their competitors to deliver a rebrand that showcases their capabilities and skills as unlimited.

Imagine Unlimited is different from your ordinary contracting company. They are a talented group with hearts motivated by bettering the healthcare industry to create medical spaces to better provide their clients with more efficiency, comfort, practicality, style, and ease of care. Our team at White Pants Agency embarked on a complete brand overhaul to capture the spirit of Imagine Unlimited, designing a bold, innovative, and modern brand identity.

The new visual aesthetic we crafted, with its bold colors, strong typography presence, and approachable vibe, is a stark departure from the clinical, uninspiring nature of Imagine Unlimited’s competitors. This transformation is a testament to the power of a well-executed rebranding strategy. Colorful, clean, and with a tone of voice encompassing professionality, wit, and directness but with a conversational nature and eye-catching visuals, Imagine Unlimited’s rebrand took on a unique life all its own.

Establishing trust in a brand is a crucial element of its success. Through our videography work in this rebrand, we reinforce that trust by authentically introducing the viewer to the team they will be working with at Imagine Unlimited. The viewer feels a direct connection as if engaged in a personal conversation. This one-on-one approach is a key aspect of what Imagine Unlimited aims to convey, as they are not just contractors focused on completing the job quickly. They genuinely value their clients and their work and strive to address every project need in their client journey. At White Pants Agency, it is our job to tell a brand story that builds trust within our client relationships, expresses who they are and what they stand for, and conveys that messaging in a visually appealing manner. Imagining the impossible as possible and executing that end result is what made the Imagine Unlimited rebrand a considerable success.

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